Bachelor of Arts in
Business Administration

This program is available online for working executives.

Call us today for more details.

 


PROGRAMME DESCRIPTION

Keiser University’s Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses. In addition, the students select one of five concentrations: Management, Human Resource Management, International Business, Marketing or Finance. These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

 

PROGRAMME OBJECTIVES

The following objectives are designed to meet Keiser University’s mission and its goals:

*
To develop students’ abilities to understand business concepts, terms and theories,
*
To prepare students for jobs in the fields of management, marketing, human resources, finance and international business,
*
To assist students in becoming more proficient in analysis, decision making and management,
*
To develop students’ understanding of international business and the effects of globalization.

 

PROGRAMME OUTLINE

  • To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. The duration of the program is 3-years.

 

LOWER DIVISION BUSINESS ADMINISTRATION  MAJOR COURSE

 Code

 Subjects

 Credit Hours (24.0 hours)

 ACG1001

Accounting Principles I

 3.0

 ACG2011

Accounting Principles II

 3.0

 BUL1240

Business Law

 3.0

 FIN206

Financial Management

 3.0

 GEB1112

Entrepreneurship

 3.0

 MAN1021

Principle of Management

 3.0

 MAN2300

Human Resource Management

 3.0

 MAR1011

Introduction to Marketing

 3.0

 

LOWER DIVISION GENERAL EDUCATION  COURSES

 Code

 Subjects

 Credit Hours (36.0 hours)

 PSY1012

Behavioral/Social Science - Introduction to Psychology

 3.0

 SPC1010

Communications - Speech

 3.0

 CGS1000

Business Law

 3.0

 ECO1023

Financial Management

 3.0

 ECO2013

Entrepreneurship

 3.0

 ENC1101

Principle of Management

 3.0

 ENC2102

Human Resource Management

 3.0

 ENL1000

Introduction to Marketing

 3.0

MGF2106
Mathematics - College Mathematics
3.0
STA2023
Mathematics - Statistics
3.0
BSC1010
Natural Science - General Biology I
3.0
BSC1011
Natural Science - General Biology II
3.0

 

  • All lower division major and general education courses should be successfully completed before upper division courses are undertaken

     

UPPER DIVISION BUSINESS ADMINISTRATION  MAJOR COURSES

 Code

 Subjects

 Credit Hours (30.0 hours)

 ACG3073

Managerial Accounting

 3.0

 BUL3130

Legal and Ethical Environment of Business

 3.0

 FIN3400

Principles of Managerial Finance

 3.0

 INP3004

Industrial Psychology

 3.0

 MAN3025

Introduction to Management and Organisation Behavior

 3.0

 MAN4583

Principle of Management

 3.0

 MAN4602

International Business

 3.0

 MAN4999

Integrated Studies Capstone Course

 3.0

MAN4164
Leadership
3.0
QMB3200
Quantitative Approach to Business Decisions
3.0

 

UPPER DIVISON BUSINESS ADMINISTRATION MAJOUR COURSES MANAGEMENT CONCENTRATION

 Code

 Subjects

 Credit Hours (18.0 hours)

 INP3224

Workforce Diversity

 3.0

 MAN3504

Operations Management

 3.0

 MAN3611

Cross-cultural Management

 3.0

 MAN4065

Business Ethics

 3.0

 MAN4631

Global Strategy and Policy

 3.0

 MAR4403

Sales and Sales Management

 3.0

 

UPPER DIVISON BUSINESS ADMINISTRATION MAJOUR COURSES HUMAN RESOURCE MANAGEMENT CONCENTRATION

 Code

 Subjects

 Credit Hours (18.0 hours)

 INP3224

Workforce Diversity

 3.0

 INP4203

Performance Evaluation

 3.0

 MNA3324

Recruitment, Selection and Staffing

 3.0

 MNA4306

Training and Development

 3.0

 MNA4404

Management Law and Employee Relations

 3.0

 MNA4405

Labour Relations

 3.0

 

UPPER DIVISON BUSINESS ADMINISTRATION MAJOUR COURSES INTERNATIONAL BUSINESS CONCENTRATION

 Code

 Subjects

 Credit Hours (15.0 hours)

 FIN4602

International Finance

 3.0

 GEB4357

International Competitiveness

 3.0

 GEB4358

International Negotiations and Transactions

 3.0

 GEB4359

Cultural Environment of International Business

 3.0

 GEB4364

Internation Entrepreneurship

 3.0

 

UPPER DIVISON BUSINESS ADMINISTRATION MAJOUR COURSES MARKETING CONCENTRATION

 Code

 Subjects

Credit Hours (18.0 hours)

 MAR4334

Advertising / Promotion Management

 3.0

 MAR4403

Sales and Sales Management

 3.0

 MAR4503

Consumer Behavior

 3.0

 MAR4721

E-Marketing

 3.0

 MAR4804

Marketing Strategy

 3.0

 MAR4841

Service Marketing

 3.0

 

UPPER DIVISON BUSINESS ADMINISTRATION MAJOUR COURSES FINANCE CONCENTRATION

 Code

 Subjects

 Credit Hours (18.0 hours)

 FIN4126

Financial Decision - Making and Planning

 3.0

 FIN4324

Commercial Bank Management

 3.0

 FIN4424

Case Studies in Finance

 3.0

 FIN4443

Financial Policy and Strategy

 3.0

 FIN4501

Investment

 3.0

 FIN4602

International Finance

 3.0

 

UPPER DIVISION GENERAL EDUCATION COURSES

 Code

 Subjects

 Credit Hours (18.0 hours)

 CGS3300

Management Information Systems

 3.0

 CGS3362

Organisation and Technology of
Information System

 3.0

 ECO4223

Money and Banking

 3.0

 ENC3213

Writing for Managers

 3.0

 ENC4313

Research Writing

 3.0

 STA3060

Research and Statistical Analysis

 3.0

 

 

UNDERGRADUATE ADMISSIONS REQUIREMENT

To be considered for enrollment at Keiser University, all applicants must supply:

*
Verification of high school graduation ( transcript, diploma, etc. ) and,
*
Proof of graduation from a foreign institution comparable to a United States secondary school.
*
For admission to English stream program, students are required to possess TOEFL score of 500 points. Students with 450 points will be accepted with applied terms and conditions

It is a policy of Keiser University that candidates seeking general admission to the University are not required to take the general admission test upon providing written proof of an associate or higher degree earned from a regionally accredited college. Candidates must meet all other general and allied health program-specific admission requirements.

 

GRADUATION REQUIREMENTS

  • As required by the Commission for Independent Education in the State of Florida, students receiving Keiser University's Bachelor of Arts degrees must earn a minimum of 123.0 semester credit hours. The 123.0 credit hours included a minimum of forty-five ( 45.0 ) credit hours of prescribed general education courses combined with a minimum of sixty ( 60.0 ) credit hours of prescribed major course. Remaining credit hours are drawn from either general education or major courses. To earn a Bachelor of Business Administration degree from Keiser University, students must also accomplish the following:

  • *
    • Complete a designated program of study which includes at least 123.0 semester hours of credit.
    *
    This degree program requires that all required courses in a program be completed,
    *
    Complete degree requirements with a cumulative grade average of 2.0 or higher,
    *
    Complete the final 25.0 % of a program through Keiser University,
    *
    Resolve all financial obligations to the University,
    *
    Complete all required exit paper work.
  • DEGREE AWARD

Keiser University will award Keiser University’s degree certificate and transcript to a student when the student meets the Keiser University’s requirements for graduation as specified in Keiser University’s catalog. The award gained by distance learning and in campus students is of equal distinction without the name of the local partner.

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